About Legends Haul | Vancouver BC

THE LEGENDS IDENTITY

At Legends Haul, we believe winning is a lot of little things done well. Our journey started in 2018 out of a modest, 1500-square foot facility. With a goal to bridge the gap between local producers and the end consumer. Over the years, we’ve adapted to changing customer preferences and food climate, having ventured into wholesaling, distribution, grocery delivery, catering and manufacturing. Today, post-pandemic, we find ourselves laser-focused on innovation and customer service, operating out of a 30,000-square foot facility in East Vancouver. Regardless of our past or future, we’re a team that is obsessed with creating culinary experiences, who strive to be good humans to each other, to our customers and to the planet.

Our name pays homage to the farmers and pioneers of the food industry who support families and communities by delivering fresh, wholesome goods made with minimal technology and no chemicals, often enduring grueling conditions. We strive to uphold this legacy and honor the legendary hauls made by those who came before us, alongside our partners and suppliers today.

Good Humans:
to each other,
to our customers,
to our planet.

Food
innovators
for a

1970

Founder and CEO Craig Sheridan’s grandfather launches a meat distribution business in Alberta and BC, igniting a passion for food and entrepreneurship that has expanded over generations. Craig’s kids, aged 5 and 8, run a successful lemonade pop-up stand in their neighborhood sometimes.

1991

Craig, at a young age of 8 years, starts his first job as the Chief Box Crusher at the meat distribution business in Vancouver.

2018

After working for many years in the food industry for a multinational business, Craig founded Legends Haul in North Vancouver. He hires the first employee- himself- to work as a butcher, sales representative, delivery driver and accountant.

2019

Legends Haul acquires Hills Foods- an industry leader in organic and game meat since the 1980s- in Coquitlam, BC.

2020

The pandemic leads to stores and restaurants shutting down. Legends Haul starts online grocery delivery services, supporting producers, farmers and restaurants. With a focus on hiring staff that are no longer able to work in restaurants. The leadership team expands during this period to include more partners- Jill Sheridan, Alex Ploughman and Jonathan Burke.

The grocery offering goes from zero to 3,000 SKUs in a matter of months. The delivery fleet triples and Legends Haul expands to three warehouses across the Lower Mainland. All the while, the food service side of the business quietly becomes a giant.

2022

With the world opening back up and embracing the new normal, Legends Haul decides to get back to basics, shifting focus to its initial vision: manufacturing and distribution. This includes transferring any remaining grocery stock over to a BC-based grocery chain and halting other initiatives like catering.

2023

Finally joining all teams under one roof, the company headquarters, production facility and warehouse move to a 30,000-square foot facility in East Vancouver. With product innovation and progressive thinking at its core, Legends Haul focuses on producing world-class products loved by BC’s best restaurants, retailers, families and communities.

2024

The company focuses on growing the in-house pizza brand WOOZAS, the lightly-sparkling, Canadian-sourced water brand Château, famous food-service SKUs and the retail line-up of signature Legends Haul products: sausages, burgers, grinds, bacon, sauces, pastas, falafels, cookie doughs and so much more.